Pasos de Bienestar

Stories That Started With a Walk

Pasos de Bienestar came out of real conversations with real people. Their stories appear here only with their permission.

The origin

The idea began about as simply as it could: a call, two people walking in different places, and a conversation that turned out to be more useful than most meetings. What started as something spontaneous happened again, and those walks became the foundation of this project.

Honorary Members

People Marco Matouk recognizes for having contributed to the origin and/or the maturing of Pasos de Bienestar. They receive one complimentary conversation each quarter. Appearing on this site is entirely optional.

Stories from Honorary Members

People who have lived Pasos de Bienestar and share, in their own words, what it meant to have a space of trust, closeness and intentional conversation.

Their stories show different journeys: from initial skepticism to understanding the value of the model; from clarity and concrete results to personal and professional growth; from what endures over time to practices that are replicated with others and leave a deep personal mark.

Carlos E. Rodríguez

Story 01

Carlos E. Rodríguez

I doubted

“I didn't think it would work.”

Honorary Member of Pasos de Bienestar

Matrix report of Marco Matouk and later direct report in the Strategic Transformation Unit (UET), CMI Alimentos

San Salvador, El Salvador

“The first time I heard about the idea it didn't grab me right away. I thought: ‘talking outdoors, walking, can that really work?’. But I quickly discovered that it does.

Ernesto Noriega

Story 02

Ernesto Noriega

I understood

“I understood why it works.”

Honorary Member of Pasos de Bienestar

Human Resources business partner for Marco Matouk's Strategic Transformation Unit (UET) and later a stakeholder who drove the HR transformation at CMI Alimentos

Guatemala City, Guatemala

“I discovered Pasos de Bienestar in one of the most uncertain moments I have ever lived through: the pandemic. Amid so much change, Marco created something that seemed simple at the time, a space for conversation, and that over time became one of the most valuable practices in my professional and personal development.

Antonella Ricci

Story 03

Antonella Ricci

I discovered

“It helped me discover questions I didn't yet know I had.”

Honorary Member of Pasos de Bienestar

Direct report and later matrix report of Marco Matouk at CMI Alimentos

Guatemala City, Guatemala

“When I think of Pasos de Bienestar, the first thing I remember is that I never let a session go by.

Arelis González

Story 04

Arelis González

I decided

“It produced clarity and concrete decisions.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk in the Strategic Transformation Unit (UET), CMI Alimentos

Guatemala City, Guatemala

“I worked alongside Marco for more than six years, and it was during the pandemic restrictions that we began the practice of Pasos de Bienestar. Those walks turned out to be much more than a call: walking outdoors cleared the mind and, combined with Marco's years of experience and track record, as well as his leadership and communication style, it created a space of complete trust and ease to think out loud.

Marcia Jiménez

Story 05

Marcia Jiménez

I changed

“It transformed my way of leading and remains present in the leader I am today.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk at CMI Alimentos

San José, Costa Rica

“Pasos de Bienestar was one of the experiences that has most marked my professional life. I remember those walks and conversations with great affection, because they were much more than a space to talk about work. It was a one-on-one moment, outdoors, in which I could talk with a leader I deeply admire and share professional concerns, personal situations that could be impacting my work, ask for advice, or simply have an honest and close conversation.

Eglaim González

Story 06

Eglaim González

I grew

“It helped me in difficult situations and developed my leadership.”

Honorary Member of Pasos de Bienestar

Formal mentee of Marco Matouk at CMI Alimentos

Guatemala City, Guatemala

“Our walks became a space of trust where I could speak with complete candor about my ideas, my doubts and my barriers. In Marco I found someone who truly listens; someone who tells you straight when you are falling short, but who also helps you get back up, order your perspective and remember that you are not alone.

Diego Alvarado

Story 07

Diego Alvarado

I trusted

“Trust turned the 1:1 into the conversation that really mattered.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk in the Strategic Transformation Unit (UET), CMI Alimentos, and later part of his extended team

Guatemala City, Guatemala

“The best way to have a 1:1

Mauricio Mishaan

Story 08

Mauricio Mishaan

I opened my mind

“It broke through hierarchy and opened space for important decisions.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk in the Strategic Transformation Unit (UET), CMI Alimentos

Guatemala City, Guatemala

“Pasos de Bienestar was a very interesting experience because, within a formal and hierarchical relationship, it is not always easy to break down the barriers of work and open space for personal, more human conversations.

Nelson Bohórquez

Story 09

Nelson Bohórquez

I came to see

“A good conversation can take us much further than many steps traveled.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk in the Strategic Transformation Unit (UET), CMI Alimentos

Guatemala City, Guatemala

“Pasos de Bienestar has been much more than a conversation outside the routine. It has been a space of trust, open and genuine, where walking and talking lets you pause, share concerns freely and look at situations from a different perspective.

Marvin Llanos

Story 10

Marvin Llanos

I made it mine

“The value endured over time.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk and later part of his extended team at CMI Alimentos

Guatemala City, Guatemala

“Pasos de Bienestar was a moment I looked forward to because it allowed me to have a more relaxed conversation. What I loved was that it wasn't only about work and the day to day, but about something more personal: me as a person and my surroundings — my family, my network and my work peers.

Jerson Flores

Story 11

Jerson Flores

I shared it

“I adopted it and brought it to others.”

Honorary Member of Pasos de Bienestar

Finance partner of the Strategic Transformation Unit (UET) and later his direct report at CMI Alimentos

Guatemala City, Guatemala

“My experience with Pasos de Bienestar was very positive. It was a space that combined something as important as physical activity with the opportunity to have a close, different kind of conversation with my boss.

Kevin Juárez

Story 12

Kevin Juárez

It transformed me

“It left a deep mark.”

Honorary Member of Pasos de Bienestar

Matrix report of Marco Matouk at CMI Alimentos · Marketing, Innovation & R&D SBU

Guatemala City, Guatemala

“Our 1:1 walks with Marco were much more than follow-up spaces; they were a constant catalyst for my personal and professional growth and development.

Enrique “Quique” Rodríguez

Story 13

Enrique “Quique” Rodríguez

I carry it with me

“The conversation left a calm that still remains.”

Honorary Member of Pasos de Bienestar

Direct report of Marco Matouk in the Strategic Transformation Unit (UET), CMI Alimentos, and later part of his extended team

Guatemala City, Guatemala

“For me, Pasos de Bienestar meant the opportunity to have a 1:1 with Marco from a different kind of vulnerability: wearing sports clothes, walking along a trail near my home, and far from the usual dynamic of sitting behind a desk going through a list of pending items.

From participant to companion

Some of these people may, if they choose, accompany others later on. When that happens, their story will be updated to reflect it.